{"id":87,"date":"2007-04-30T13:15:10","date_gmt":"2007-04-30T13:15:10","guid":{"rendered":"http:\/\/www.pianomundo.com.ar\/rockpop\/pianos-boston-essex\/"},"modified":"2007-04-30T13:15:10","modified_gmt":"2007-04-30T13:15:10","slug":"pianos-boston-essex","status":"publish","type":"post","link":"https:\/\/www.pianomundo.com.ar\/rockpop\/pianos-boston-essex\/","title":{"rendered":"Nuevas marcas de Steinway: pianos Boston y Essex"},"content":{"rendered":"<p>El liderazgo que han tomado los fabricantes asi\u00e1ticos de pianos, debido principalmente a el incremento de la calidad de los instrumentos que fabrican y al decremento del precio de mercado de los mismos, ha forzado a fabricantes tradicionales de pianos como <a href=\"http:\/\/www.steinway.com\">Steinway &#038; Sons<\/a> a segmentar su oferta de pianos mediante dos nuevas marcas.<br \/>\n<center><img decoding=\"async\" src=\"http:\/\/www.pianomundo.com.ar\/images\/stein.jpg\" alt=\"Piano Steinway\" \/><\/center><br \/>\nDe esta manera, hace unos a\u00f1os aparecieron los <a href=\"http:\/\/www.steinway.com\/boston\/\">pianos Boston<\/a>, con la intenci\u00f3n de comenzar a competir con sus rivales as\u00edaticos que a\u00f1o a a\u00f1o ven\u00eda erosion\u00e1ndole cuota de mercado. Estos rivales son fundamentalmente Yamaha y Kawai que vienen esforz\u00e1ndose continuamente en mejorar la calidad de sus intrumentos y en bajar sus costos.<br \/>\n<center><img decoding=\"async\" src=\"http:\/\/www.pianomundo.com.ar\/images\/boston.jpg\" alt=\"Piano Steinway\" \/><\/center><br \/>\nLo curioso del caso es que los pianos Boston lo unico que poseen de <a href=\"http:\/\/www.pianored.com\/pianos-steinway.htm\">Steinway<\/a> es el dise\u00f1o y la garant\u00eda ya que, para poderlos producir a bajo costo tambi\u00e9n son fabricados en Asia, usualmente en las f\u00e1bricas Chinas de pianos.<\/p>\n<p>Los <a href=\"http:\/\/www.steinway.com\/essex\/\">pianos Essex<\/a> son de mas reciente aparici\u00f3n y la finalidad de la introducci\u00f3n de los mismos es ofrecer un producto a\u00fan mas accesible para los ingresos de las familias de clase media. Recordemos que todas esta estrategias de segmentaci\u00f3n en venta de pianos apareci\u00f3n luego de la compra de la empresa por parte de un grupo inversor de Boston (de ah\u00ed el nombre del piano) los cuales poseen, entre otras finalidades, incrementar la alicaida rentabilidad que la f\u00e1brica hab\u00eda tenido en los \u00faltimos a\u00f1os de la d\u00e9cada del 90.<br \/>\n<center><img decoding=\"async\" src=\"http:\/\/www.pianomundo.com.ar\/images\/essex.jpg\" alt=\"Piano Steinway\" \/><\/center><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El liderazgo que han tomado los fabricantes asi\u00e1ticos de pianos, debido principalmente a el incremento de la calidad de los [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":630,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[7],"tags":[],"class_list":["post-87","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pianos"],"_links":{"self":[{"href":"https:\/\/www.pianomundo.com.ar\/rockpop\/wp-json\/wp\/v2\/posts\/87","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pianomundo.com.ar\/rockpop\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pianomundo.com.ar\/rockpop\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pianomundo.com.ar\/rockpop\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pianomundo.com.ar\/rockpop\/wp-json\/wp\/v2\/comments?post=87"}],"version-history":[{"count":0,"href":"https:\/\/www.pianomundo.com.ar\/rockpop\/wp-json\/wp\/v2\/posts\/87\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pianomundo.com.ar\/rockpop\/wp-json\/wp\/v2\/media\/630"}],"wp:attachment":[{"href":"https:\/\/www.pianomundo.com.ar\/rockpop\/wp-json\/wp\/v2\/media?parent=87"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pianomundo.com.ar\/rockpop\/wp-json\/wp\/v2\/categories?post=87"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pianomundo.com.ar\/rockpop\/wp-json\/wp\/v2\/tags?post=87"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}